For the past 23 years, I have coached executives and teams across many industries, including advertising, banking, healthcare, insurance, marketing, non-profit, professional services, publishing and technology.

My clients are successful people who love their jobs and want to become better at them to make greater contributions. My role as a coach is to help them achieve a greater understanding of themselves and the people around them, as the key to unlocking their full potential and being more effective and fulfilled in their work and life.

I like to say that I “connect the dots” for my clients. I give them new ways to think about how they work and collaborate with others, to create the space for breakthrough changes in their leadership and teamwork.  


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I have always been fascinated by the business world, by the story of each organization, the people behind it and the relationship dynamics at play in the workplace. My past role as the President of Stand-Buys, Ltd. – a fast-paced entrepreneurial business – and my corporate experience as a Vice President of Account Management/Sales with CUC International, gives me a first-hand perspective on the complexity of leadership and team development. This helps me connect with my clients and understand the environment in which they operate.

My thirst for knowledge and desire to understand people’s behavior pushes me to continue learning new tools and concepts that improve my coaching and the impact I can have on my clients’ performance. I love seeing people embrace their innate talent to achieve results they would never have imagined.

Working from strengths is incredibly empowering and it gives me great satisfaction to witness the shifts my clients experience from the coaching process.

Are you ready to transform your business and the way you work together?


  • BS in Business, Michigan State University
  • Master Certified Coach, International Coach Federation
  • Certified Co-Active Coach, Coaches Training Institute
  • Organization and Relationship Systems Coaching
  • Emotional IQ 360°, The Korn Ferry/Hay Group and Genos International
  • Kolbe’s Innate Talent Concept, Master Team Consultant
  • Strengths Profile, Centre for Applied Positive Psychology
  • Leadership Effectiveness Assessment and Personal Directions, Management Resource Group


“Susan is very real and down to earth, and someone who builds a deeper relationship with her clients.”
– Keith Eng, HR/Organizational Development Senior Leader
“Susan is personally invested in what she does. It’s clear that this is not just a job for her; she really wants you to succeed.”
– Susan Stock, CAO, answerQUEST

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